Research On The Strategic Development Of He'an Biotechnology Co.Ltd.

As the national strategic emerging industry,biomedical industry is deeply influenced by national policy of China and it will certainly become the third pillar industry since automotive industry and machinery manufacturing industry,which called “A sunrise industry which never decline”.With continuous deepening of the reform,opening up and the development of economy,the living standards of people have kept rising and people's perspective and awareness to health is changing,thus the demand for biological medicine has increased substantially.However,in the meanwhile,with the continuous deterioration of living environment,the accelerating of aging trend and the speed up of two-child policy,while the bio-medical enterprises is developing constantly,the problems they faced also emerged one after another and increasingly clear.In recent years,with the dramatic increase to the size and quantity of enterprises,the complexity of organizational enterprises,the requirement for the specialization of management of the company has become more strictly,moreover,the external environment which the enterprises faced is unpredictable,thus,it is a compulsory task for modern corporation to pay more attention and formulate corresponding development strategies.The development strategy can guide the enterprise and clearly plan the future development speed,goals,quality and capabilities,and in essence find the problems that arise in the development process and solve them,thus promoting the healthy and sustainable development of the enterprise.In the view of the problems existing in the development of He' an Biotechnology Co.,Ltd.,the PEST analysis method is used to analyze the external macro environment of He ‘an Biotechnology Co.,Ltd.from the perspectives of politics,economy,social culture and technical environment.Combined with the SWOT analysis model,the internal and external conditions of Heian Biotechnology Co.,Ltd.are comprehensively analyzed and summarized to better analyze the advantages and disadvantages of the company as well as the analysis of opportunities and threats,and to propose a development strategy that meets the company's sustainable development goals.It has realistic reference,reference significance and application value for the sustainable development of He' an biological.First of all,the introduction part explains that the topic of this paper is based on the background significance and research methods.Judging from the current big environment and background,the business direction of He' an Biotechnology Co.,Ltd.is in line with the development trend.The second chapter mainly describes the general situation and current situation of He' an Biotechnology Co.,Ltd.,and puts forward the current cost problems,talent problems,training problems and risk hazards of the company,and analyzes the causes of the problems.The third chapter is the core content of this paper.The PEST theoretical model is used to analyze the development direction and prospects of the company in the current policy environment,economic factors,social and cultural background and technical environment.The SWOT model is used to analyze the company's main internal strengths,weaknesses,external opportunities and threats,and to select the appropriate development strategy of the He' an Biotech Co.,Ltd.based on the SWOT matrix.The fourth chapter selects the development strategy of He' an Biotechnology Co.,Ltd.,determines the implementation measures of the strategy,and provides guarantees for ensuring the smooth implementation of the strategy.Finally,the full text is summarized according to the descriptions of each chapter.