| The research background and Necessity for major is based on the following two points:⑴China's pharmaceutical market has great potential for growth indicates, that indicates the huge amount of medical logistics market. In the circulation area of medicine, the scale as well as the Group is the future direction of the development of Chinese medicine. China's logistics pharmaceutical market has just started, the main body of medical logistics market is still the pharmaceutical enterprises'own logistics system, but with the policy of liberalization of the pharmaceutical industry, the third-party logistics enterprises will gradually enter this field, which will lead to medicine fierce competition in the logistics market. In order to achieve significant development for pharmaceutical enterprises in the logistics market ,it must determine its own market positioning, choose a suitable model of development, and formulate a long-term development strategy.⑵JY is a new third-party logistics pharmaceutical enterprises, the main service is to provide a platform for drug transactions of entry businesses, as well as integration of distribution services, storage services and a variety of value-added services. Faced with the current pharmaceutical industry investing in the construction of medical logistics, the upsurge of joining in medical logistics field, as well as domestic fierce competition, how to choose the mode of development and how to formulate a strategy for the development of medical logistics are JY'specific future operations focus. The article starting with the concept of medical logistics, analysis the development of medical logistics market at home and abroad , and find gaps by comparing the medical development of the logistics industry at home and abroad. Then analysis the pharmaceutical industry, using PEST method elaborate the external environment of pharmaceutical industry, using integrated design method VPT analysis JY company's value flow, pave the way for formulating development strategies and choosing the mode of development for the company. Then papers in view of JY company, union the present situation and existing resources of JY, on the basis of analysis of market competition environment and competitors ,using SWOT analysis method formulate the company's future development strategy, and analysis the options strategy through QSPM matrix to make the best strategic choice. On the basis of Summary of domestic medicine in the current mode of development, and through the forecast of future development mode of pharmaceutical logistics , the paper proposes three development models of JY companies, gives proposals of the choice and conversion between the three models for JY company.Papers about the formulation and proposed on development strategy, implementation of the strategy, development model of JY company have certain instruction significance for JY. |
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