The Development Strategy Research Of A Pharmaceutical Logistics Company In Longyan City

With the continuous development of economy,the rising of people's living standard,health consciousness also gradually enhanced;At the same time,due to various forms of destruction of environment,disease types,increasing aging population structure is serious,diabetes,cardiovascular disease and other diseases of the wealthy,country turned their attention from the problem of food and clothing of the people to a higher level of care,health care.Longyan city A pharmaceutical logistics company as A member of the medical industry,aims to play its role in health care,more aspire to in the industry in the face of complex business environment,the fierce competition to find their own place.This mainly analyze the internal and external environment of enterprise evaluation,using EFE matrix and the IFE matrix to evaluate the current implementation of the strategy,and by using the SWOT analysis model,analyzed the medical logistics companies in the process of development in Longyan A facing the opportunities and challenges,and then how to use their own advantages and overcome their own competitive disadvantage was analyzed,and puts forward the Longyan city A pharmaceutical logistics development strategy of the company.This article mainly do the following several aspects:The first is the basic theoretical research.Through to the domestic and foreign literature,to determine the definition of the development strategy;Then the development strategy has carried on the theory in this paper,the related basic theory,including PEST analysis,SWOT analysis theory,etc.Second,in Longyan city A pharmaceutical logistics company's internal environment analysis,the external environment is analyzed,and the quantitative evaluation and IFE matrix,EFE matrix,with scores at present,the company the implementation strategy is feasible.Then use the SWOT analysis company have advantage and disadvantage,choose the company suitable strategy.Finally from human resources,brand marketing,marketing and other aspects the implementation of the strategy for certain Suggestions are given.