On Key Account Marketing Strategy Of Tianjin Netcom

Ever since China Telecom was split geographically into North and South in May 2002, there are 5+1 Telecom operators in China, each with marketing share less than 50%. With the prosperous development of China economy, so do the China Telecommunication industry. All of the Telecom operators have fast development, but in an uneven way. China Telecom, China Netcom, China Mobile and China Unicom are listing in the stock market one by one. According to the financial report from the four major telecom operators, the total profit of China Telecom, China Netcom and China Unicom is less than China Mobile. China Mobile is definitely the monster in the telecom industry.In this context, the paper first talk about the importance and strategic significance of telecom key account marketing, describe the current? situation and competitive environment China Netcom are facing. Tianjin Netcom key account satisfaction survey system are introduced, with the reference of Tianjin Netcom key account satisfaction survey result, further detailed analysis are made, finally point out the pros and cons of key account services in Tianjin Netcom. Based with the Tianjin Netcom key account marketing strategy, in combination with the Tianjin Netcom key account satisfaction survey result and self situation , detailed analysis are made in the aspect of product, price, promotion, political power, and public relation, improvement practice are suggested, with expectation to provide reference for the improvement of Tianjin Netcom key account marketing.