| Today, China has joined the WTO organization, with the rapid growth of China’s import and export trade, such as the management and development of the shipping agency market has created a favorable external environment and internal market system. With the implementation of the domestic shipping regulations, Ship Company basically realized leap-forward development. At present, China’s shipping agency market has formed the situation of flowers, shipping service level began to increase, prices began to lower level, owner, charterer has more and more agents for their choice. Along with market competition is intense, in order to adapt to new situation of the development of the ship generation market, the future of our country shipping agency market competition will be more and more fierce, the ship generation enterprise to win the survival and development space, to achieve your business objectives, to the shipping agency market research is very necessary. And tianjin port in China is China’s important port and ship generation market and, therefore, it is necessary to tianjin port shipping agency company’s future development strategy of further system research, tianjin port shipping agency business in the future market development direction and determine its strategic goals, so that the port of shipping agency along the right track.At first, this paper expounds the basic knowledge after shipping agency business, introduces the relevant shipping agency enterprise’s strategic management, and using the method of mathematical model for predicting scientific projections for tianjin port of shipping agency business, the analysis of the tianjin port shipping agency after internal environment and external environment and industry environment, USES the SWOT analysis of tianjin shipping agency industry strengths, weaknesses, opportunities and threats, as is further discussed in the current international and domestic situation and environment how to deal with the change of the shipping agency market, grasp and advantages to meet the challenge. Finally, the article planning of tianjin shipping agency business in the future a period of time the overall strategic target, comprehensive analysis of tianjin port shipping agency enterprise business strategy. The joint construction of port and government departments; Cooperation with government departments, building green and informatization tianjin port; Perfect shipping agency industry laws and regulations; International transport agency business; Perfect the enterprise shipping agent of logistics system; To strengthen the construction of enterprise culture; To create brand strategy; Achieve the goal of enterprise’s strategic transformation and location, etc., hope for the development of tianjin port shipping agency enterprises play a guiding role in theory and scientific validation. |
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