Research On Marketing Strategy Of The China Ocean Shipping Agency, Tianjin

In the post-crisis era, Shipping Agency market of China is facing with challenges and opportunities. Shipping agency market is facing a formidable challenge with the downturn of the economy shipping; At the same time, with the opening of market access, domestic and international shipping agency business have appeared more and more in China at a rapid pace, China Ocean Shipping Agency, Tianjin is facing intense competitive pressures. Tianjin Ocean Shipping companies is facing competitive forces from international and domestic companies, and also facing the grim market situation, it is a must that establish and develop a scientific and realistic marketing strategy.We can use the SWOT analysis to analyze the China Ocean Shipping Agency, Tianjin’s marketing environment, and then, followed by the establishment of gray prediction model Tianjin shipping agent market forecast, using MATLAB to solve the model, the fit is well, get the goods the next few years. Tianjin Port throughput and container throughput are rising, indicating greater prospects for development of Tianjin shipping agent market. Through the above analysis and forecasting, the paper business developments outside Tianjin generation made a clear judgment, combined with the actual situation of China Ocean Shipping Agency, Tianjin, proposed in line with the company’s marketing strategy, strategic analysis from four aspects, including shipping products, technology, culture and public relations...