| Because of the U.S. financial crisis of September 2008, the world economy went into deep downturn. However, there are some governments in the world which introduced various rescue package in the past year, the rate of decline of the world economy began to slow down,by 2010, the world economy has entered a "post-crisis era. "At the same time, world trade situation is also getting better, according to data released by the World Trade Organization in 2010, the first half of global trade last year grew 25%. Among them, in the recovery process of the world economy, the rate of growth of Chinese economy in 2009 is 13.9%,more ahead of the world, the impact of "China factor" in the economic development of the world began to highlight. It can be predicted that in the near future, China and other countries or regions will become increasingly close in economic and trade exchanges. The development of international trade will promote the development of Chinese international shipping industry, as the international shipping supporting industry, the development prospects of international shipping agency industry are also widely optimistic.At the same time, as Chinese accession to WTO last 10 years, shipping agency market access in China gradually relaxed. "International Maritime Regulations" in accordance with the relevant provisions of laws, administrative regulations and other relevant provisions of the investment to establish joint ventures or Sino-foreign cooperative enterprises and foreign investment shall not exceed 49%;According to " Supplement V", which started at January 2009, Hong Kong and Macao service providers can set up their owned enterprises or branches in Guangdong Province to provide routes from Guangdong Province to Hong Kong and Macao with international shipping agency business. The relax in market access made international shipping agency market of china more competitive. End of 2009, there are 1780 international shipping agency business in China, include 65 Foreign Capital international shipping agency business and 34 Hong Kong-invested enterprises.Confronted with the development opportunities of Chinese economic increasingly competitive market environment, Chinese shipping agency business should take what kind of business strategy to achieve sustainable development? A corporation was selected as a representative of the international shipping agency business, research its strategy of management and development. First of all, described the research background and significance, and the concept of international shipping agents and characteristics of sources of international shipping agency business and its role and scope of an overview of these aspects of the theory of international shipping agency; Secondly, Analysis the macro environment of the international shipping agency enterprise market from the world and Chinese economic and trade development as well as two aspects of the relevant policies,and using a time series, the gray prediction method and combined prediction method to predict the number of foreign trade ship arrived in the port in the future 3 years; Thirdly, introduce four development situation of A corporation, which include the company's existing organization and management, personnel, operating status and the use of information technology, then predicted the company's business volume, analysis correlation between the number of foreign trade ship arrived in the port and the company's business volume. Finally, according to A company's macro and micro environment, made the company's development goals of the next six years and and to identify companies to adopt growth-oriented development model, gave implementation plan from the enterprise business strategy, business strategy and measures to implement. What's more, I hope this paper can give A shipping agency companies and associated companies some suggestion on decision-making. |
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