A Study On Strategy Of HD Logistic Company

After China joined the WTO, Chinese logistics market was open for foreign company, the competition in China logistics market is getting warm. Chinese private logistics companies are not only face the competition with big foreign company, but also face competition with thousands of small Chinese company. How to adapt the new change of condition? how to have their resource advantage transfer competition advantage and how to change the bad position? All these problems have become the strategy problem in the process of developing. Any Chinese logistic company has to face these problems.HD logistic company is a representative of Chinese private logistic company. The condition and operation capability of HD company can represent as the same condition to other company. Through introducing the experience of big foreign logistics company, we want to look for and find the gap between foreign company and Chinese company. After we study the outside condition of HD logistic company, we draw a conclusion, the outside condition of HD company developing is good and HD company have many chances for success. After we study the inside resources and the value chain of HD company, we understand clearly what resource is belong to HD company and what value is key point for logistics. We analysis the HD company using the SWOT method, the conclusion is that HD company need to select the changed strategy to adapt the marketing competition. How to change? Through analysis, this article wants to tell us HD company need to adopt the correlative multiform strategy for improving their ability of competition. "Integrative Strategy" is the best choice for HD company and other domestic logistic company. After carrying out the "integrative strategy", Chinese private logistic company will get improvement from rough management to refined management and from resource competition to management competition. Finally, in order to make sure HD company can success in carrying out the "integrative strategy", we suggest HD company need to change the organization and governance of the company. Through marketing operation and adopting the correlative multiform strategy, HD company can improve its key ability of competition.This article select one real company as study object, although there are difference in location and resource between HD company with other Chinese logistic company, they are face same outside condition and same marketing. The conclusion of study can provide some help and reference for other Chinese private logistic company in selecting their strategy.