Analysis Of A Property Insurance Company's Marketing Team Leader Performance Management System

Performance management, as a most important means to achieve organization's strategic objects and enhance the enterprise's core competence, attracts more and more attention. Many enterprises hope that through improved enterprise performance management system and promote the upgrading of staff performance, thereby help the entire organization to achieve a comprehensive performance upgrade.A property insurance company is the leading domestic property insurance company. At present A property insurance company is carrying on the achievement effect management system reform. Tackling the problems in marketing team leaders performance management, considering the strategic objects and daily work practice, this thesis reconstruct employees' KPI index system on the basis of Balanced Scorecard model, and work out a new performance management project. Processed-based performance management is introduced; therefore the whole implementation process, including Performance Planning, Performance Communication and Guidance, Performance Appraisal and Performance Feedbacks, is described as a complete performance solution.There are four parts in this thesis:In the first part, to elaborate the related concepts of the achievement effect management and strategic achievement effect management system and models, as a full analysis of the theoretical foundation.In the second part, through analyzing the A property insurance company the main question which the achievement effect management aspect exists to the marketing team leaders. for the improvement of its achievement effect management to clear off the ideas.In the third part, through analyzing the strategic target of A property insurance company, taking the balanced Scorecard model as the theoretical foundation. This thesis rebuild the marketing team leader's KPI target system and establish comprehensive achievement effect management system.In the last part, focusing on the Performance Planning, Performance Guidance, Performance Appraisal and Performance Feedbacks, the whole performance management progress is analyzed, and the concrete solution of implementing the marketing team leader performance management system is introduced.