Research On Sustainable Development Of The Medium And Small Property Insurance Enterprises

Chinese insurance industry has been keeping a forceful increasing tendency over the past 20 years since reform and opening to the outside world. Its premium growth rate is close to 30%, and the annual growth rate of its total assets also reaches 35% in recent five years. As a new developing market,China's quick rise has aroused great attention in the world insurance. China's insurance market gradually opens after the entrance of WTO, the competition for the insurance industry is getting much more intense. the market main body unceasingly increases, the majority of which is middle and small scale insurance company. AS the position of middle and small scale insurance company becoming more and more important, it has a strong impact on healthy development of Chinese insurance market. How these insurance companies can survive and develop in the competitive market has already become a topic which needs deep research. At present our country middle and small scale property insurance companies do not have strong specialization and the innovation ability, there is not any advantages in its development ,these companies have to establish explicit development strategy to get the advantages in the competition to gain the sustained and stable development.China property insurance industry has the great developing potentiality, but the illicit price competition in insurance marketing, especially for the middle small property insurance company which is confronted with the dire straits. It is not sustained and stable for the middle small property insurance company that relies on establishing new organizations and intending price competition to support development. Comparing with similar foreign company, Chinese middle and small scale insurance company's performance is on the small side, although it had a magnitude development in recent years. They must realize their own core resource and capacity to strengthen their core competitive power and competitive advantage, rational choose the proper target market and target strategy, and provide the intensive and connotative way to increase, therefore to gain the sustained and stable development.This thesis is divided into 4 chapters. in the view of the medium and small enterprises, there is a analyze of current situation, market position, problems in swift growth, and compare with foreign insurance company. As a proposal, the medium and small enterprises should change the management concepts, pay attention to rational management, keep innovation, enhance the quality of service, and develop sustainable.