The Newly Consideration For The Issue Of Sales Management Of The Dress Corporations In China

After China entered into WTO,we had great changes in politics,economics and cultures.It means the environment of rag trade have changed,and the dress corporations should have quickly response.The rag trade of our country is still stepping up.The competition is more furious and complicated.Especially for medium and small-scale corporations,survival is a serious problem.The sales management of domestic dress corporations can divide into several types and these types all have their own characteristics.It is necessary to analyze the objections and causations.There are many OEM dress corporations in our country.These corporations are dependent and eazy to be effected by environment.Athough this type of corporations can rely on brand owner and neglect the sales of market.It is a trap to some extent. For labor-intensive enterprises, great increase of labor force cost causes greater pressure on all of foreign trade clothing enterprises, including OEM acting processing enterprises, with Renminbi revaluing, rising of the cost of raw material, and especially with new labor law becoming effective this year. The financial crisis exacerbated the predicament of these OEM clothing enterprises since September 2008. Many enterprises are closing down. It appears more important for high efficiency marketing for these OEM clothing enterprises under this circumstance. The survival of the OEM clothing enterprises rely mainly on overseas enterprise's order forms. This form of business has led to dependence and vulnerability to shocks. When one crisis occurs after another, especially when the financial turmoil sweeps through the world, many of these OEM companies are closing down. Very few companies can continue to maintain a smooth operation. In this case, the marketing management must be put into the agenda. The OEM clothing enterprises should have brand awareness, and carry out gradual transition according to the reality to improve the anti-risk ability to withstand external shocks.And many medium and small-scale corporations lack of brand consciousness.The expense on sales management is also limited.Without the scientific strategy of sales management,their brand building isn't efficiency. Small and medium-sized clothing enterprises have their own brands , however, the long-term brand building and management is still an issue that can not be ignored. For such a profession focusing on brand and fashion, shaping the brand is the lifeline of the clothing enterprises. If an enterprise can not create a good brand in the market, the enterprise cannot grow from the beginning to the end and even wither away eventually. Facing the fierce market competition, more and more businesses are aware of the importance to establish a good relationship with customers, which is critical to maintain a sustainable competitive advantage in the market competition. The majority of small and medium-sized clothing enterprises has limited funds and cannot invest enough funds in marketing. For a marketing team, the quality of marketing personnel is of the most importance. There is a lack of brand awareness and motivations in Medium and small clothing enterprises. There is a need to fundamentally change our conception and promote awareness.The large-scale dress corporations have good financing.They think much of the propagandize of their brand.But it's eazy to eager for quick success and instant benefit or neglect the details. The domestic clothing brands are surrounded by the overseas well-known brands. It is required to publicize the domestic clothing brands by the media in order to break through. Funds become the essential condition. The advertisement through Central Committee Television (CCTV) on each time slot frequently costs 10 million, which is affordable only for those big clothing enterprises with huge funds. While this high risk, high investment marketing pattern raises the marketing goal for these enterprises. Some enterprises invested a lot of money to publicize their brands on television,which resulted in great popularity and attracted a lot of alliance business. The size of the business increased rapidly and the funds became more and more abundant. Even though they win the popularity, they didn't do well in the other details, which caused problems for the business.