Study On Chinese Household Appliances Industry Convergence

At present, the new development trends emerged in industry convergence, such as the information industry, financial services, energy industry, are developing to high-end industry. Household appliances industry should take the opportunities of industry convergence, developing and expensing 3C industry are concerned the most widespread, it's concerned by computer, communications and consumer electronic products and they called information appliances industry. Now, what Chinese household application enterprises facing is not"converge or not", but"How to converge."It's a challenge to Chinese household application enterprises, but also a chance to improve the competitiveness. So with the trend of industry convergence, how do enterprises search for a new development space is an important issue.The article is divided into four parts:The first part introduced the theory of industry convergence, it's the basis of the following article. Describe the concept of the industry convergence more detailed. The changes in environment and conditions, making different industries or in the same industry within the different enterprises can provide alternative or complementary products or services, so that the original characteristics of products and services and demand changes in different industries. Competition among enterprises and cooperative relations changes between different cooperation, and then, converge to a new type of phenomenon and process. The reasons of the industry convergence as follows: consumer, enterprise and government policies. There're two kinds of manners of industry convergence: First of all, industry convergence affect enterprise competitiveness, as well as the relationship between enterprises and the strategies of enterprises. Secondly, the industry convergence affects the conduct and possession of market. Finally, industry convergence not only affects the industry classification, but can improve the competitiveness of industries, improve industrial performance.The second part is to discuss some of the major Chinese household appliances industry development. Firstly, described the status of Chinese household appliances industry from three aspects: the production, brand and demand. Secondly, summed up the development stage of Chinese household appliances industry. It divided into three phases: the first stage is the embryonic stage, from the mid-80s to late 80s. The main features of this stage is a household appliances market demands is out of supplies, the production of home appliances received government restrictions. The second stage is the growth stage, the main characteristics of this stage is an over-supply of household appliances market, pay more attention to the quality of production. The third stage is the mature stage, from 2000 to date. The main features of this stage are the supply and demand is balance. Competition among enterprises has risen to the stage of a comprehensive competition. Finally, analysis the development of Chinese household appliances industry.The third part is the main questions of the Chinese household appliances industry. The first take Changhong and TCL for a successful example of Chinese household appliances industry, analogy the status quo and effect of Chinese household appliances industry convergence. Then is the inevitably trend of household appliances industry convergence. Finally, is the main problem of Chinese household appliances industry. these lack of investment of research and development, technological backwardness, most of them are low-end products; improve the capability of independent innovation; most enterprises remains at the level of price competition; business strategy between the convergence are the same; brand are lack of competitive. Service and sales have defects; lack of attention to the talent.The fourth part is the integration of the Chinese household appliances industry analysis. First of all, household appliances industry should take advantage of industries. Chinese household appliances industry convergence can guide and expand the new demands; grasp the opportunity to integrate the household appliances industry, to promote market integration and enhance overall competitiveness. Then, with the industry convergence, the enterprises of household appliances convergence should take the following measures: strengthening technological innovation; focus on cooperation between enterprises, strategic alliances; train talents of household appliances industry convergence. At the same time, the government should also take appropriate measures to improve development of household appliances industry convergence. Encourage household appliances enterprises in technological innovation; promote market convergence; expand the household appliances industry convergence development. Encourage enterprises to cultivating high-level foreign talent;Increase the integration of the new economy industries propaganda phenomenon.Finally, a summary of the full text. Pointed out that only those who aware of the inevitably trend of the household appliances industry convergence will products in order to timely update; keep up with developed countries; closing the gap ;improve competitiveness, promoting Chinese household appliances industry to develop healthily.