Research On The Development Strategy For Small Household Appliances Industry: Evidence From Dongfeng Town, Zhongshan City

With the development of modern market competition, the enterprises in a regional which want to obtain the competitive advantage in the market should not only by itself alone but also play a synergistic role in regional industry. So from this point of view, the regional economy plays a vital role in the development on enterprises. At the same time, the development of the global industrial chain, the emergence of the concept of value chain and supply chain, so we started to understand the regional economic. The development of the regional economy can help enterprises to expand the value chain, improve the efficiency of the supply chain, so as to enhance the regional competitive ability of enterprise.Dongfeng Town is the regional center and industrial center of small household electrical appliances in Zhongshan City. There air 9033 private enterprises, 154 above Designated Size Industrial Enterprises and 31 ultra billion enterprises in this area. The small household electrical appliances industry in Dongfeng Town has a good momentum of development. In this case, the research of of small household electrical appliances industry development in Dongfeng town can promote the development of industry and regional economy. It has very strong practical significance. The paper based on the background of small household electrical appliances industry development. The paper researches the industry development faces suppliers, buyers, potential competitors, substitutes, competitors and other factors through the analysis of the external development of small household electrical appliances industry macro environment, industry competition environment and internal development environment. It summers up the small household electrical appliances industry cluster development opportunities and advantages in Dongfeng town industry, human resources, policy environment, market demand and so on, in the shortage of funds, financing difficulties, lack of innovation, brand strength is weak, rising prices of raw materials and other aspects of disadvantage and challenges. Finally, the paper proposes the development strategy of regional economy to enhance the competitiveness of small household electrical appliances industrial cluster. The study points out, Dongfeng town should be to "build the industrial cluster, improve the competitiveness of industrial clusters" as the goal. It can improve the Dongfeng town of small household electrical appliances industry cluster competitiveness by speed up the level of industry cluster upgrade, make industrial cluster service management, improve the innovation ability of industrial clusters. Through this thesis research, it can provide a certain reference value in formulating development strategy for the government and enterprises.