Study On The International Entrepreneurship Strategy Of Changchun Railway Vehicles Co., Ltd.

Under the macro-environment of the economical globalization,the knowledge economy and the network economy,as well as our country has become the member of WTO,the enterprises greeting the global competition and implementing the international Entrepreneurship is not merely a kind of strategic choice,but the decision of the key of an enterprise future's long-term survival and development.In our country's comprehensive construction of well-off society's new stage,our party's report proposed explicitly that,in order to adapt to the economical globalization and joining in the World Trade Organization,our government should encourage and support each kind of enterprise to go out for foreign investment. Therefore,the research on the Chinese Enterprise's internationalization management, in particular for the international entrepreneurship strategy,has the practice-significance.The design of international entrepreneurship strategy is one of the main questions needing consideration in the enterprise internationalization advancement.Changchun Railway Vehicles Co.,Ltd.is a manufacturing enterprise in Jilin Province.This article conducts the research on its international entrepreneurship strategy,the goal lies in offering a reference sample with certain value in international entrepreneurship strategy,not only for Changchun Railway Vehicles Co.,Ltd.,but for our country's railway rolling stock manufacturing enterprise.This article takes Changchun Railway Vehicles Co.,Ltd.as the object of study, has carried on the analysis and research to its international entrepreneurship strategy thoroughly and systematically.In carries on the summary of research results on Our country's enterprises' international entrepreneurship,the research as well as to the domestic and foreign literature material's foundation of the international imbark theory,Analyzed Changchun Railway Vehicles Co.,Ltd.'s international entrepreneurship condition,the environment and the agent,afterwards,studied and proposed this company's international entrepreneurship strategy.At last,summarizes the full text and points out further studied directions. This article is divided five parts.The first part is an introduction,Discussed the background of selecting the topic and the research significance,elaborated the international entrepreneurship's research present,the paper's overall mentality and the structure arrangement as well as the research technical route,prepared for following research.The second part is the fundamental summary of the research achievement of international entrepreneurship strategy.Firstly this chapter carries on the induction and the summary to the related enterprise international entrepreneurship theory, afterwards,correlate some concept related to the railway rolling stock manufacturing enterprise international entrepreneurship strategy,and elaborated the small and medium-sized enterprise implement international entrepreneurship strategy's possible to supply the basic pattern.The third part is in view of the international Entrepreneurship's environment of Changchun Railway Vehicles Co.,Ltd.,carries on the analysis,launches the analysis from our country's domestic environment for railway rolling stock manufacturing enterprise's international entrepreneurship,rolling stock industry's developing situation which the company's located,Jilin Province's economical environment as well as the company's own developing present.The fourth part designs the international entrepreneurship strategy for Changchun Railway Vehicles Co.,Ltd.Firstly,carries on the analysis to this company's international entrepreneurship agent and the feasibility,then studies on the enter modes of international market,the international trade strategy and the international investment strategy,and design the concrete strategies from these three aspects.Finally,proposes the main question which should be paid attention to.The last part summarizes the full text and points out further studied directions.