Internet Marketing Strategy Study Of HC360.com Based On CRM

The current internet marketing strategies and methods used by Ecommerce websites are making rapid progress.How to develop an effective internet marketing strategy based on CRM has become a hot topic among industrial people.After studying the theories of internet marketing and CRM,this article chose HC360.com,a famous B2B website in China,as an example,from the company's marketing strategies start to analyze the internet marketing strategies based on CRM,and discussed concrete implementation of the internet marketing system and internet marketing packages. Finally,this article summarized the internet marketing strategy and marketing package applied for the HC360.com,including a series of issues that are based on CRM,such as the product strategy,price strategy,place strategy,internet advertising and the integrated marketing communication.This article put forward some constructive advices and solution plans for Internet marketing.