Study Of WD Co. Container Shipping Agency Business Process Reengineering In E-business Trend

With China's entry into WTO,domestic market of shipping agent is opening to the world. Meanwhile,various of shipping agents are swarming into domestic market.As market competition becomes more and more drastic,container shipping agents also feel the pressure from market.In order to gain the advantage in competition,more and more enterprises put their sights on the Business Process Reengineering(BPR),at the same time,applications of e-business further promote the process reengineering development in enterprise.BPR is trying to change the management mode of large-scale labor-based manufactory and to completely change the existing working processes as well as re-build structure of an organization,which are in purpose to gain significant improvement on the key factors,such as cost,quality,service and efficiency—the measurement of whether an enterprise is successful.This dissertation refers to the actual situation of WD Co,analyze its internal and external environment to sum up the necessity of BPR on its container shipping agency business. BPR in theory as the guide,by studying WD Co.container shipping agency business processes with model analysis,this paper redesigns the container shipping agency business processes and concludes specific programs for BPR,finally suggest some ways to solve the problems that may occur in implementation.At last,via the real data that collect from customer satisfaction questionnaire,the results of BPR will be preliminarily forecasted.Combines the BPR theory with actual practice,this dissertation innovates and further develops this theory.At the same time,through this study,hope some valuable suggestion for business process reengineering can be learned by other domestic container shipping agency companies.