Evaluation Study On The Level Of Construction Of The Chinese Tourism Destination Marketing System

With the further development of domestic tourism industry in recent years,tourism destination marketing has been paid more and more attention and great progress has been achieved.Particularly,the development of modem information technology and the fastening process of social and economic informatization provide a new way for tourism destination marketing;that is,tourism destination marketing system.Under the push of the"gold trip"program hold by the government,many destination in our country had already construct DMS to provide the tourism information and promote their products.And then how well did these systems operate? Did they have some problems on their operation? How to solve these problems? Marketing on the net for tourism,the first problem is setting up a destinatin marketing system.The system's quality is a key factor of marketing on net. For the operator of tourism destination,how to se up an efficient destination marketing system has become to be an important subject.Research on the effectiveness of tourism destination marketing system has theoretical sienificance and practical significance.This thesis uses"Purpose-Value"evaluation framework to evaluate 15 tourism destination marketing system,ant then raise some involved suggestions.The thesis totally includes five chapters with the second,third and fourth chapters constituting the body part.The second chapters are the basis of the whole paper which conduct a literature review about the current domestic and international research of tourism destination marketing system.The third chapters. sets up a tourism destination marketing system performance evaluation model on the basis of "Purpose-Value"evaluation framework.The fourth chapter select 15 tourism destination marketing system as asample application of this thesis to do empirical research.