Research On Modern Enterprise Promotion Strategy

Dairy industry in china has experienced rapid growth in recent years and recognized as the rising-sun business. But the opportunities and treats remain at the same time. On the one hand, the potentiality of China dairy market is tremendous, and the whole industry is enjoying considerable high profit and a splendid future. On the other hand, the enormous potentiality and the large profit of the industry encourage more competitors to step in, among which there are global industry giants. Most importantly, how to promote the products to push sailing has become a key problem of all the dairy firms. As a whole, recently sales promotion in dairy industry exits two problems, the methods of promotion are simplified and costs-wasting. On the one hand, few efficient promotion methods are used to increase sail of firms. On the other hand, the composition of promoting input is unreasonable, namely input-output is disproportionately, resulting in wasting of promoting fees.Being a representative firm in dairy industry, beingmate Company has attempted to improve its sales promotion in recent years. However it has carried out its sales promotion activities in light of experience and never analyzed deeply. Also it is puzzling with the questions such as efficient combination of sales promotion models and profit maximum of input expenses. The author hopes that this paper could offer a resolution for being mate Company and spark some sparks on sales promotion of the whole dairy industry.This article is divided into 5 parts: The chapter 1 is the introductory Part. it introduced the background, purpose and place of the thesis innovation. Chapter 2 introduced the theory and knowledge related to this article. Defined the concept of marketing, introduced the type of marketing strategy, described in detail the role and significance of marketing, summed up the evolution of the four promotional methods course, and finally to promote the theory are reviewed. Chapter 3 introduced a promotional strategy in the application of modern enterprise, pointing out that the question of its existence, an analysis of the causes of these problems and to propose countermeasures. Chapter 4 empirical analysis of beingmate companies, for marketing the course in a number of problems, to make some suggestions. Chapter 5 is the concluding remarks. Carry out the systematic summarization and summary on full text.