The Situation And Development Counter Measure Of Our Country's Industrialized Tea Commerce

The tea industry is our country's traditional industry, From the 14th century to 19th century, Our country tea sales volume has ever seized 80% world tea market, Composed the magnificent chapter. In recent years, because of the international market green technology barrier and domestic tea industry itself exists question, continuously has the situation, which the tea exportation quantity drops . Tea industry, as one of the traditional industries in China, is confronting challenges both from home and abroad . Industrialized tea commerce-a commercial management pattern emerged recently in Chinese tea area is a creation for tea business system .Industrialized tea commerce, steered by markets, supported by the leading enterprises, based on the connections of thousands of mini-scale and massive tea manufactures, was born an organic synthesis chain for industry and commerce, and benefit community, alleviating contradiction of the connection of mini-scale production and giant market, and contributing to the increase of output and efficiency .This abstract applies industrialized theory for the purpose of analyzing features and connotations of industrialized tea enterprise and clarifying; the background of development of industrialized agriculture that enjoys an advantageous foundation in aspect of development of industrialized tea entries . In above research foundation, author further studies the counter measure of industrialized tea commerce. The tea history in Anxi County is long, tea is the most important industry in Anxi County. So the development of tea industry has great influence on the local economy. Anxi County choose the way of industrialized tea commerce. This article summarizes industrialized tea commerce practice in Anxi, Analyzing the question and reason, Offering the experience of industrialized tea commerce in Anxi , and putting forward the measure to Anxi tea industry's further development.