Analysis & Research On The Competitive Capacity Of Clothing Enterprise

Chinese apparel industry has been quite important in national economy , and it has been treated as"No.1 in world production , No.1 in export volume", and it has made a great contribution for Chinese foreign exchange earning. In 2008, American Wall street crisis did not just impact world money market , but also push virtual economy turn into the real economy. All of these arouse the Crisis Consciousness of Chinese clothing enterprises.This brief has been analyzed the influence factors to clothing enterprises from averment factor, resource factor, power factor and knowledge factor by the way of mixing slope stability and quantification. It also gathered the first-hand information by interviewing and DE ER FEI researching way, and built evaluation index systems for clothing enterprises by using Analytic hierarchic process. Finally, according to this index system, it made empirical research for Competitive forces of FOSHAN A company by fuzzy comprehensive assessment. It calculated out the value of competitive forces impact index and the value of Comprehensive assessment of this company. Then, it analyzed the advantage and disadvantage of this company, and made promotion Strategies to the competitive forces of the company.By building competitive forces evaluation index system to clothing enterprises , the brief is aimed on evaluating the competitive forces of clothing enterprises and quantizing data to the word"enterprises competitive forces". On viewing of improving the competitive forces of clothing enterprises, according to the test result , the brief analyses the advantage and disadvantage of companies, and found the root causes.