| Advertisement dissemination of information are the process of visual communication to attract audience attention for the success of the dissemination of information for it is very important. Audience's attention can be divided into intentional and unintentional attention to two kinds of attention. Audiences of audio-visual media in most cases are caused by do not intend to pay attention to, are by no intention of attention into intention to pay attention to the visual process, and the media provided by the characteristics of stimuli are triggered audiences often do not intend to pay attention to an important condition. Dissemination of media content and form as a stimulus, the audience will have certain impact on the individual, this influence is stimulating. The process of visual factors play a role in stimulating both color screen ads, graphics, as well as various types of carriers the unique property.Therefore, the understanding has no intention of attention and intention to pay attention to the concept of knowing and mastering the elements of ads stimulate the formation of the characteristics of how the trigger has no intention to pay attention to stimulating the visual senses to guide the audience visual, ads are the dissemination of information to achieve an important method for the purpose of advertisement. |