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Marketing Strategic Research Of S Futures

Posted on:2010-01-16Degree:MasterType:Thesis
Country:ChinaCandidate:Y Y WangFull Text:PDF
GTID:2189360275473560Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Now,under the background which in the financial Tsunami engulfs the entire world,China futures market will march into the new boom-and-bust.Whether does the stock broker company hold the opportunity to develop,avoids making same mistakes over again,must look at the broker company own management and operation. In our country money market policy's gradual letting loose,the futures market faced with the huge profession substantial room for growth,domestic and foreign each throws the itinerant to march the stock profession in abundance greatly in the broad prospects and the intense homogeneity competition,the marketing is the stock broker company operative activity the most important.Although,the overwhelming majority stock broker company has realized the marketing promotion importance,and has taken various measures,and has made certain progress,but still could not display the marketing promotion effectively truly the function.Therefore,this article S stock broker company has the domestic majority of stock broker company characteristic company to embark,will focus from company's future development,will conduct the research to its marketing strategy,will be for the purpose of enhancing the S stock broker company's market competitiveness,simultaneously will promote the entire stock commission agency development.This article obtains from company's condition of business,to analyze the domestic and foreign stock broker market the development momentum as well as the domestic stock company advanced marketing experience,analyzes in which,the exterior threat and the opportunity again the company interior superior,the inferiority as well as the present will develop soon faces,then the summary will propose the S stock marketing strategy and the concrete implementation countermeasure.This article research goal is mainly the hope through the theory and the actual union, how to formulate the marketing strategy for the S stock broker company in the intense market competition to provide some advisory opinion.Simultaneously also provides some for the same profession's company to profit from the material.
Keywords/Search Tags:Marketing Strategic, Marketing, Stock Broker Company
PDF Full Text Request
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