To Improve Employee Loyalty At Enterprise

From the perspective of human capital theory,the employees are not only the most profitable capital in the enterprises,but also the source of profit.However, the enterprises could obtain these benefits only on condition that the stable cooperative relationship between the employees and their enterprises has been founded.On the basic principles of economic theories and the practices in the human capital management,this paper discusses the definition,value and measurement of the employee loyalty of the modern enterprise and puts forward the ways in which the enterprises can improve the loyalty coefficient.The understanding of loyalty has been in the Chinese traditional culture and the Western philosophy for a long time,and they both praise it highly.Corresponding to the traditional perspective of loyalty,the employee loyalty of the modern enterprise is a kind of loyalty that can be looked as a contract between employees and their employers. It is not only a sort of personal virtue,but also a part of the modern enterprise spirits.It is a kind of behavior that in the free market,which is characterized with freedom and credit,employees keep their promises which they have made with their enterprises.The first step of the management based on the employee loyalty is to measure it scientifically and accurately.There are two kinds of measurements:the quantitative measurement and the qualitative measurement.This paper introduces and analyzes these two measurements,which integrates the two different measurements and can display the human resources and the employee loyalty of the enterprise comprehensively and objectively.