W Enterprise Staff Loyalty Promotion Countermeasures Research

With the advent of the era of knowledge economy, the enterprise organization structure change unfolds more flat, the trend of miniaturization, cuts the enterprise management measures in a short period of time not only will not disappear, but will also is each big enterprise emulated a reform model, however, this pattern can bring enterprise expected effect is also need the test of time, but the previous cuts enterprise experience tells us:layoffs will bring all kinds of personnel psychology and behavior of certain negative influence, also can reduce enterprise stay on employee loyalty and so, after the layoffs retention of the maintenance of the staff loyalty is particularly important.W enterprises in overseas mergers and acquisitions, organizational restructuring, industry situation of tight situation, has opened the prelude of layoffs in headquarters. Subsequent layoffs W brings to enterprises remain lower employee loyalty and became a new topic facing W managers, such as can not effectively and timely change the situation, the enterprise may fall into another crisis.W enterprise stay on employee group characteristics:demand levels of high-end, employees of distinct personality and thinking of uniqueness and responsibility consciousness weak, makes the W enterprises need to discuss your own actual new topic solution, to help enterprises to better enhance retention after job cuts the loyalty of employees to reach the company laid off the to development of the enterprise.This paper from the perspective of W enterprise employee layoff management provide certain theory, with the loyalty of employees to bring in customers loyalty.This thesis is based on existing layoffs and employee loyalty related theory research results, based on W enterprise employee as the research object, uses the literature research method, empirical analysis of various research methods, questionnaire survey, data analysis, the W lay offs remain investigation staff loyalty status, profound analysis the reason existing in current situation, inquiry for W enterprise employee loyalty promotion countermeasure, to help enterprises to complete the transition period of layoffs negative effect, play W layoffs battle, to impel the realization of the strategic target of the enterprise W, also hope to investigate and research process of this thesis can provide reference and guidance for other enterprises to solve this kind of problem the more the value of research.