Study On The Development Of Brand For Shouguang Vegetable Industry

Along with our country market economy unceasing development and the consummation, enterprise's competition already from the pure price, the quality and the service competition transforms for has the deep cultural connotation brand competition.Our country vegetables industry development is develops along with the economic system development."The Shouguang vegetables"this brand is the crystallization which the Chinese ancient civilization vegetables culture and the modern high tech vegetables culture fuses.The vegetables industry becomes the Shandong Province Shouguang's characteristic industry, passes through many year development,"the Shouguang vegetables"have become a well-known region agriculture brand.Therefore, conducts the research to the Shouguang vegetables industry brand development, summarizes"the Shouguang vegetables"this agricultural region brand development experience, the analysis existence question and the reason, the exploration solution plan, to advances the Shouguang vegetables industry brand, strengthens the Shouguang vegetables brand the healthy development, realizes the Shouguang vegetables under the new situation the higher level fast development, all has certain practical significance.This article studies the primary coverage divides into two parts.The first part has carried on the analysis to the Shouguang vegetables this region brand formation and the effect.Revolved this question, the paper has carried on the thorough analysis to the Shouguang vegetables industry brand and the region development situation, key to the Shouguang vegetables brand development course, the industrial development condition, brand well-knownness, the brand culture, the development experience, the development main measure and so on has conducted the analysis research, has carried on the summary to the Shouguang vegetables this region brand effect, analyzed it to the industrial structure, the farmer has received, the farmer quality and promotes other industrial development function.The second part has carried on the analysis to the Shouguang vegetables brand development barrier factor.The brand development barrier and the industrial development barrier is cannot separate, therefore the article has carried on the analysis separately to the industrial development barrier and the brand development barrier.Through the generalized analysis research, draws the conclusion: 1st,"the Shouguang vegetables"the brand development is a systems engineering, in completes the vegetables and in the correlation industry foundation, the government and the place complete other industrial development diligently, promoted the vegetable growing business and other industrial full scale development, specially diligently develops the vegetables culture which is characteristic, for this agricultural region brand development crucial function.2nd, brand protection and development, not only can lead the vegetable growing business and agricultural own development, simultaneously also can lead the place economy the full scale development."The Shouguang vegetables"this agricultural region brand has led the Shouguang economic society various aspects comprehensive rapid development.Finally, the paper in the conclusion foundation which obtained proposed promoted the Shouguang vegetables industry brand development suggestion: 1st, enlarge government's support impetus dynamics, perfect brand advancement system construction.2nd, implements the name brand strategy vigorously, the promotion brand is fooled the promotion.3rd, opens up the marketing channel unceasingly, enhances the brand well-knownness.4th, pays special attention to the farmer cooperative organization and the high quality agricultural product base construction, the guarantee brand quality enhancement.5th, the construction exquisite ecological environment, promotes the extension industry development vigorously.6th, enlarge propaganda dynamics, implementation"Shouguang vegetables"brand culture strategy.