Research On Relationship Between Corporate Culture Strength And Competitiveness

With the emergence of the scandal of the melamine-tainted milk powder in the year of 2008, sincerity and honesty have gradually gained people's attention in the milk industry. Enterprises have shown the unprecedented concern to the cultural construction because of people's complaints and denunciation. Carrying on the brilliant Chinese culture, upholding sincerity, shaping healthy image, and devoting to the harmonious and friendly development have followed the historical trend of enterprise development and become the crucial measures adopted by enterprises to upgrade their competitiveness. On the basis of the previous studies, this paper explores the mechanism of enterprise cultural strength and enterprise competitiveness to study whether there exists a notable pertinence between the two factors and further to discover the linear model with a view to finding out some effective measures to cultivate and strengthen enterprise competitiveness by means of upgrading the enterprise cultural strength.This paper, on the basis of the previous studies, presents a definition to enterprise cultural strength and has successfully developed a series of questionnaire through factor analysis and some other approaches, which makes the quantities study of the enterprise cultural strength possible. Besides, this paper, which attaches great importance to the Chinese condition, makes a comparison between the assessment models for enterprise competitiveness both at home and abroad and summarizes the evaluation scale for enterprise competitiveness of Chinese characteristics.Utilizing the previous researches as reference, this paper makes a thorough analysis of the interaction between enterprise cultural strength and enterprise competitiveness and discovers that the enterprise cultural strength is compromised of spiritual cultural strength, system cultural strength, behavior cultural strength and material cultural strength, and further engenders attraction, guidance, creativity, tie, radiation, driving force. Meanwhile, the six force have functioned in the following spheres: gathering talents, optimizing enterprise organizing structure, perfecting enterprise stipulations, building up the enterprise information passages, impacting on the management model, deepening the brand strategy, activating the human resources, strengthening the technological power, improving the product quality, reducing the production costs, building toward a difference service model in accordance with customers'needs and the human-oriented service, and the upgrading of the enterprise competitiveness. This has echoed with the findings of the empirical analysis, which shows that the cultural strength will have certain impact on the enterprise competitiveness. And the progressive and positive cultural strength will push forward the development and competitiveness of enterprises, and vice versa.In this article, many research methods, such as, questionnaire survey, telephone interview, mathematical statistics and so on, have been used. After anglicizing with spss15.0, we found that enterprise cultural strength was significantly correlated with enterprise competence. With the tools of r-square test, f test and t test, we also found that the Linear Regression model's fitting was good.Lastly, through the analysis of the statistics, this paper discovers that currently the cultural strength of the domestic enterprises is still at a low level and has a vast space for further improvement. Enterprises haven't paid due attention to technological innovation, what'more, their innovation ability is extremely weak. This paper, giving full analysis of the above-mentioned questions, proposes the relevant strategies and suggestions for them.