The Strength Of Corporate Culture To Enhance The Sustainable Development Of Soft Competitiveness

After China's accession to the WTO, In the context of economic globalization, If companies in the fierce international competition in the domestic market to survive and develop, we must enhance the competitiveness of sustainable development. Since the 1990s, as China's reform and opening up gradually in-depth, Introduced from abroad advanced technology and management at the same time, the corporate culture as a new management model was introduced in China. Highest level of corporate culture has become a business management model, it can bring to the enterprise a sustainable competitive edge. A large number of cases, the corporate culture is to determine the success or failure of the key factors, Sustainable development of enterprises from the excellent corporate culture. Corporate culture and soft power, is a corporate culture into improving the competitiveness of enterprises and promote the sustainable development of enterprise capabilities.Contrast with excellent corporate culture abroad, China's enterprises is still in the building of enterprise culture spontaneous initial stage, the level is relatively low. As our research enterprise culture shorter, Relative weak economic foundation, Corporate culture is a kind of advanced management mode, play a role in the applicable conditions and mechanism is not perfect, In the enterprise culture and the introduction of the process of practice are not mature in theory and practice, need ceaseless analysis research.This article through to the present stage of our country 's enterprise culture present situation and development trend analysis, discovers our country enterprise culture development the crux of the problem, put forward to the corporate culture of soft power to enhance the competitiveness of enterprises. The first part of the two is from basic theory to discuss the enterprise culture and its development, The third part from the status quo trend proceed with, emphasize introduced our country enterprise culture and problems to be solved, The fourth part is this article key point, is also the difficulty, The author from the shaping corporate business philosophy, to build a learning organization, establish normative management system culture, innovation and enterprise culture and other aspects in order to improve the sustainable development of enterprises competitiveness. At the same time, company culture to undertake discussing, take the essence and discard the dross, with innovative ideas to construct the suitable to our country enterprise culture in China, ultimately contributed to the promotion of core competence of enterprises.