The Study Of Project Management In The Bus' Mass Customization Production

As the era of individualized demand coming and the market competition increasing, the competition between enterprises begins to turn into basing on the time and the customer's demand. For the sake the uncertainty of market demand increases greatly. Confronting the high degree of information and the rapid change market, many enterprises are at a loss. The traditional mode of production can not meet the increasingly unpredictable market, for the purpose of fitting the market, the enterprises must implement a new mode of production-mass customization. As no doubt, mass customization makes the produce enter a new era in which the production needs not only small quantities but also many varieties, and in this new era the enterprises need organize development,produce and sales effectively. As a result all kinds of new projects must be introduction constantly. How to use the limited resource to produce production in a high-efficient way by mass customization, it becomes a subject which need the enterprises to study immediately, and a way which the enterprises can obtain the largest competitive advantage.Based the deeper understand to bus-manufacturing enterprises, the conditions and characteristic of bus-manufacturing project management are analyzed. This paper shows the necessary of the conversion from traditional plan management thought to multiple projects management thought, and the character and essential of production management with multiple projects. In order to satisfy the factual demand of bus-manufacture enterprises, this paper synthetically applies the principle of management science, project management, mass customization management, to analyze and study bus-manufacturing project, and bring forward the theory, content and method in project management of bus production.And some points in management process are emphasized. In addition, this paper isn't restricted in traditional organizational structure of project management, proposes companies to innovate their organizational structure and reform the assignment pattern of human resource with emphasizing of the key resources, and introduces new thinking mode of price-making theory of real option in the process of venture evaluation. finally, this paper discusses the application of above issues in the practice of bus-making enterprises.