The Strategy Management Research Of AB Wine Corporation

Along with the fast development of grape wine industry in China, the number of grape wine dealer enterprises is becoming larger and larger. However, the rapidly change in market conditions, industry competition, consumer trends and the weaknesses in the corporation make the future of the corporation full of challenge. Lacking of market changes and development strategies is the main problem of grape wine corporation in China. This paper focus on the development of domestic and international competitive enterprises, import and export situation in wine industry etc, and then make a discusses on the development strategic issues in AB wine Corporation, find a new way to the extension of marketing channels and brand building in wine industry. This paper attempts to give a useful reference case to the whole industry by this research.This paper take a combination of theoretical research and case analysis, macro-analysis and micro-analysis, theoretical interpretation and actual measures to collect a large number of domestic and foreign literature, including the process of theoretical research and empirical research results in research. This paper also use some economic theory and a large number of graphs, charts to analyze the development of wine industry in China, then make a discussion on the corporation's inside and outside environment, point out the opportunities and challenges for the corporation, presents an overview research process of the strategic management. Base on this, sets a new strategic positioning target and implementation plan for AB wine Corporation.This paper divides into five chapters. The first chapter presents the background and the significance of the development strategy research for AB wine Corporation, and also presents the framework of the this paper;the second chapter analysis the internal and external environment of AB wine Corporation; the third chapter analysis the strategic positioning and strategic objectives of AB wine Corporation; the fourth chapter makes a discussion of strategic implementation plan of AB wine Corporation; Finally, the fifth chapter gives the main conclusions and revelation of this paper. This paper makes a comprehensive analysis of the current development characteristic and tendency of grape wine industry in China and gives original opinions in terms of grape wine dealers for the first time. It has set up a quite practical strategic model for all dealers. This paper point out that the company must make a forward-looking strategic planning, make innovation on business model,build the ranks of talented people, make a good management of human resources,take development strategie on the culture of company and build the core value of the company, then it will success.