A Research On The Tourist Market Promotion Of Mawei Shipbuilding Culture

Aiming at the development and exploration of the resources of Mawei shipbuilding culture, this paper makes a practical analysis of the existing problems and the strategic environment regarding the promotion of the tourist market of Mawei shipbuilding culture, and it puts forward the concept that "If we want to have a great leap in the Mawei shipbuilding culture tourism, we should spare no means to strengthen marketing promotion and put the marketing strategy at the key position of the overall development plan". Based on the belief that Mawei shipbuilding culture has a profound content, distinctive subject, distinguished advances and rich tourism resources, and both the macro and micro-environment for tourist development and the industry environment to which the Mawei shipbuilding culture tourism belongs are on the upward trend, we hold that there is a great potential for the development of Mawei shipbuilding culture tourism. As for the unsatisfactory development of Mawei shipbuilding culture tourism in recent years the rigid management structure and disconnection from the market are the greatest causes. Particularly, the lack of marketing concept in our relevant authorities and the trade circle, the confused and undisciplined management seriously hindered the Mawei shipbuilding culture tourism. With the purpose of helping Mawei shipbuilding culture tourism breakthrough the development bottleneck and bring about a great leap forward in the Mawei shipbuilding culture tourism, the paper proposes concrete suggestions, including the establishment of marketing concept, the re-organization of marketing administration, and specific marketing tactics and strategies, and gives a rather complete and practical plan for the market promotion of Mawei shipbuilding culture tourism for the near future.