Study On Patent Implementation And The Cultivation Of Enterprise Competitive Advantage

In the new era of economy, enterprise survival is to obtain and maintain a competitive advantage. Patents, because of its value, scarcity and the difficulty of imitative become the only unique resources of enterprise and the competitive tool for enterprises. The industrialization and the commercialization of patented technologies, is an effective way to promote accessing to high monopoly profits of enterprises. Foreign enterprises in developed countries have mature patent transformation models, and powerful competitive advantages in the international processes. Although the number of patents in China increases rapidly, patent rate is generally low. Enterprises can't be an advantageous position in fierce competition. Based on the research of the relationship between patent implementation and enterprise competitive advantage, it is valuable to find a way to enhance the competitive advantages of Chinese enterprises.Based on the related theories of management, combining with some knowledge of patent law, this article gives a brief introduction to the background of the competitive advantage theories and the status of implementation of domestic and foreign patents. After that, this article analyzes the different types of patent impact on the competitiveness of enterprises, and points out the different patent licenses on the impact of enterprise resources, and explains the view that the patented technology is the continued momentum to maintain competitive advantages. Then, this article shows us a detailed discussion on the patent options of enterprises under the different advantages like financial strength and technological superiority, including an analysis of the advantages and disadvantages of enterprise, cost analysis of patent and the problems in the process of patent implementation, and it also introduces the excess earning method for the evaluation of patent to provide the basis for enterprises. Finally, according to the sum up for the patent actuality of the enterprises in China, this article analyzes the reasons of the low rate of patent implementation. This article bring forwards the patent strategies from the view of patent information analysis and forecast, patent innovation, patent transformation, patent marketing and patent maintenance.