A Study On The Marketing Strategy To Financial Lease Of Construction Machinery About The Reform Of Value-Added Tax

Nowdays, our country is constructing the system of market economy.With the deepening and perfecting to the reform and opening-up of our country. It's very important that to understand the function and station of financial lease in the development of national economy.With the spreading of the financial crisis over the globe, our central government have issued a series of policy which intention is to enlarge domestic demand and to keep economic growth of our country. One of the policy is to enlarge the business scope of deduction to value-added tax for companies, which has maken bad effect on marketing of financial lease.I have studied a new marketing strategy for financial lease.to construction machinery after I had brought to bear the marketing theory which I had learned at Xiamen university into the practice of my work. After analyzing and comparing the change of cost that client have to expend for financial lease when after and before the new policy is exerted. I have got a conclusion that the operational mode of leaseback is the best way for financial lease corporations to adopt pro tempore.In this thesis, I also made some suggestion to the reform of value-added tax for the development of construction machinery financial lease corporations,which based on the experience of my confreres and some grand old men to the industry of financial lease.