Research On Enhancing The Core Competence Of Quanzhou Mobile In 3G

In 2008, our country's telecommunication industry was restructured. With 5 years expectation, 3G license plate was finally ascertained. China telecommunications industry market competition will be even more fierce , this competition is not only between the three operators contest, will also have other cross-border telecommunications operator intervention through the capital to compete. This will require the efforts of the domestic operators go looking for 3G core business values and core competitiveness. Abroad, numerously and confusedly, famous foreign telecom operators have fallen in 3G, that is a lesson we need to seriously study its ability to avoid risk.Our country's telecommunication market pattern will possibly be restructured in 3G. In the telecom operators, China Unicom and China Telecom will possibly progress by leaps and bounds in the mobile communication market, China Mobile will face more and more stern challenge. In order to gain a competitive advantage of the telecommunication market in the future,China Mobile need to enhance the core competitiveness.Under such background and conditions,the dissertation mainly applied the theory and method of core competence ,and combined with the market of QuanZhou Mobile to research on that how to improve enterprises, core competence.In this context,this paper firstly describes the current status of mobile communication service market development,and analyses the current strengths and weaknesses for QuanZhou Mobile. On this basis,this paper analyses the development of 3G from the external macro environment to the internal industry structure,and sum up of the influence of 3G mobile communication market and the challenge for QuanZhou Mobile ,finally make the conclusion of the inspiration and recommendation of enhancing the core competitiveness.In this paper, it analyzes the development strategy of increasing China Mobile,s core competitiveness. The dissertation provides the theories and methods for the research on enterprises core competence,and can keep continuing competitive advantage on enterprises.In an increasingly competitive telecommunications industry era, there is great realistic significance.