Marketing Management Strategies For Tangshan Power Supply Company

As monopolies begin to break up and market reforms proceed,China's electric power sector is now transitioning from a seller's to a buyer's market.Power marketing is among the core activities of a power supply company.Such companies must now find ways to survive and develop in a fiercely competitive market,to expand their market share while meeting the needs of local economic and social development,and to boost profit on all fronts.Based on the current state of economic and social development in Tangshan,the author analyzes the marketing environment at Tangshan Power Supply Company,both internally and externally.This paper identifies the features of Tangshan Power Supply's market,its opportunities and threats,and its existing strengths and weaknesses,as well as examining regional power demand from a long-term perspective.The author constructs a marketing strategy model compatible with the Tangshan power market, determines a growth marketing strategy for the company's future,and offers a few recommendations for power suppliers in the process of formulating and implementing marketing strategies.