Research On Marketing Strategy Optimization Of NJ Taobao Store

In this era of the Internet almost universal to every corner of the times,people's lives and work patterns are changing,the most everyday way of shopping there have been great changes.Many C2 C business platform for Internet users to provide a thoughtful and thoughtful service,which,Taobao is the C2 C platform leader,the rapid development of turnover increased year by year;thus a lot of electric business entrepreneurs have chosen to open shop in Taobao,NJ Taobao Shop is to take this trend,from the line under the small retail moved to the line for the country's sales.NJ Taobao shop set up in November 2015,the market positioning is the sale of green organic agricultural products,and strive to enhance store sales.Store the initial target customers are mainly set for the elderly,the market positioning for the mid-range agricultural products.Expect to take a variety of marketing strategies to the restaurant turkey this unique product to create a burst of goods,thus detonating the store's other products,greatly improve the store sales.I as the founder and operator of the shop,for the current national advocacy of agricultural products e-commerce how to do a good job with a certain understanding and summary.It is expected that this paper will provide a reference for the marketing strategies of the newly established,agricultural products,C2 C type online shops.In this paper,by means of literature research,deductive method,questionnaire survey and Taobao data acquisition and analysis,NJ Taobao shop is taken as the research object.Through the research of related literature,online shopping phenomenon,network consumption behavior and network marketing strategy Analysis of the discussion to determine the market positioning and initial marketing strategy.And then on the NJ Taobao shop overview,mainly based on the internal and external marketing analysis,6p marketing strategy and PEST analysis and other scientific theoretical knowledge,analysis of the NJ Taobao shop marketing environment and marketing status,combined with the initial situation of the shop,Taobao The background data provided by the website and the development direction of the similar products provided by the Ali index analyze the existing problems of their own Taobao shop,and then use the questionnaire survey to find out the reason of the problem,that is,the influencing factors of the consumers' purchase of agricultural products The These factors include: product details,shop decoration,customer service quality,website traffic,product quality,product prices,after-sales service,logistics situation.Finally,for the NJ Taobao shop marketing aspects of the proposed optimization measures,pointed out the future development of the shop.This article summarizes the need to do a good job of online shop network marketing needs to do shop shop decoration,product details page landscaping,agricultural production process open,improve customer service and logistics quality of service,but the premise is to ensure product quality clearance and Reasonable pricing,etc.,these are the conclusions of this study.