| Just completed the organizational reform,the Chinese postal service is facing the intense market competition.The Chinese postal service must solve the problem which exists in the marketing,to provide the safeguard for the sustainable development.The Chinese postal service do business great variety currently,and has the superiority which the solid physical distribution,the information flow,the fund class third-class unite. In order to realize completely the marketability operation,the Chinese postal service needs to display own superiority and improve the existing marketing system and the pattern.As the Chinese postal service Group's sub-company,the suzhou postal service has postal service enterprise's all characteristics.Taking it as the example is advantageous for the analysis question,and play the model role to the marketing development and improvement of the Chinese postal service.This article carries on the thorough analysis to the Suzhou postal service,and analysis the internal and external situation at present,and then introduce its marketing present situation and the influencing factor.From the marketing channel,the marketing organization,the marketing personnel,the customer development management and the customer relations management system and so on five aspects,this article selective analysis existing marketing pattern's deficiencies,and proposes the pattern improvement main principle and the overall mentality.in view of five aspect's deficiencies of the Suzhou postal service,this article proposes the concrete improvement measures separately in the last chapter. |
