Research On Development Of Postal Logistics In Suzhou

As a new industry in the modern logistics industry, the postal logistics industry increases at a rate of 30 percent annually on average in the 21st century. In the face of the huge potential market, both the domestic and overseas postal logistics enterprises are looking forward to occupying more market share and making a substantial profit. China's post logistics business has experienced a serious split with an average growth rate of only 2% of the market; however, the international postal logistics enterprises have had an average growth rate of 30%. With the pressure from competitors at home and abroad and the continuously decreasing revenue of the traditional postal business, it is of great significance that how does Suzhou postal logistics face the intense market competition, clear development thought, get done with market positioning and maintain sustainable development.With China's current macro-economic policies, the rapid development of regional economy and the broad market prospect, Suzhou attached to Xuzhou logistics circle is facing new requirements and challenges in addition to a better opportunity and a broader development space. To begin with, this thesis points out the development features and advantages of China's postal logistics through the comparison of domestic and abroad postal logistics development models. On the basis of intensive research and related data analysis, this thesis probes into the present situation and existing problems of Suzhou postal logistics in order to enlarge its scale and enhance its core competitiveness. According to Suzhou's current economic situation and the features of its enterprise, this thesis analyses the market positioning, operational mechanisms and the choice of development strategies as for Suzhou postal logistics. With the utilization of SWOT analysis, this thesis puts forward not only the strategies and tactics of Suzhou postal logistics development after thorough research on its advantages and disadvantages, its opportunities and threats but also the concrete guaranty measures and countermeasures in the hope of accomplishing its development strategies and enhancing its market competitiveness.This thesis mainly aims to provide a reference for the domestic counterparts to positively meet the challenges of the current postal logistics.