Study On The Development Planning Of Tourism Products Based On The Idea Of Upgrading

At present,the domestic tourism market development is rapid,and the tourism product supplies are rich.The experience economical time's arrival,has brought the new change for people's traveling demand.The pursue for"fresh"and"the feeling"becomes the tidal current.This will be breeding the tourism product development tremendous change.In the tourism product development project work,there are three important aspects:renewal at the right moment,bring forth new product through the old unceasingly and cater to the tourism market demand.The Chang'an district is vast in territory,and rich in it's tourism resources.Not only the tourism position is superior,but also the source of tourists market is stable.All these have created the broad development opportunities forthe tourism development. But the present situation of Chang'an district tourism product development has the following problems.Firstly,tourist resources development dynamics is insufficient and the resources conformity urgently awaits to strengthen.Secondly,the tourism product brand effect is insufficient,the local characteristics is not very prominent and the identical phenomenon is serious.In recent years,the Chang'an district tourism products had received the peripheral area's similar and the new emerging tourism products powerful challenge,the tourist market share reduces and the tourism prospects for development are in hidden danger.This paper takes the tourism product life cycle theoretical model which is the basic philosophy penetrating the entire process of tourism product development and design as the theory cornerstone,and takes the leisure and vacation category tourism products which occupy quite great proportion of Chang'an District tourism products as the example,to carries on the generalized analysis,the proof and the findings.Also,the paper proposed more practical and feasible way and countermeasure for tourism product renewal:Firstly,make high-quality products system for leisure and vacation tourism;Secondly,carry on measures of"the intensive processing"and"soft processing"in tourism products development;Thirdly,plan the leisure and vacation tourism industry with general situation view and reasonably.Fourthly,consummate the traveling reception system;Fifthly,strengthen the tourism product market marketing. Simultaneously,the paper also forecasts the future development direction of the leisure and vacation category tourism products.In the end,the paper takes the renewal development plan of Kunming-Pool Scenic Area as an example to research and summarize the findings.