A Study On The Exploitation Of Folklore Tourism Products In Ethnic Minority Areas Based On Tourist Experience

Folklore tourism products in ethnic minority areas, based on folk customs, are the tourism project with all kinds of things like folk and folk activities. Chosen one specific minority history and culture as background, the folklore tourism products are considered to be a complex by exploring, organizing, recovering, art processing and so on, which can make tourists feel pleasure through experiencing local customs and knowing living and production conditions. Folklore tourism products are also an important part for the development of tourism products in our country. However, under the background of experience economy nowadays, if the ethnic minority areas want to survive and develop in fierce market competition, they should focus on tourist experience requirements, do a good job in experience management, and then provide unforgettable folklore tourism experience.From the tourist experience point of view, a theoretical model, expounding the effects on tourist experience quality about folklore tourism products in ethnic minority areas, was proposed by combination of both tourist experience theory and folklore tourism products, and by discussion about the effects on experience quality in this research. In further study, Questionnaire was designed by 5-point Likert Scales. Original data was investigated and collected, and then the data was analyzed by SPSS software. Firstly, a system model about effects on tourist experience quality was constructed by Factor Analysis. After this, 6 main factors was gotten, and then divided into 4 parts according to actual situation, including product experience, environment experience, management experience, and personal ability. Secondly, through Analysis of Variances, we got the conclusion that the tourists with different population characteristics have significant differences in cognition about the importance of effects on tourist experience quality. Thirdly, Law of Large Numbers was used to analyze the importance of main factors about experiencing folklore tourism products for tourists. Finally, after analyzing the tourists' overall feeling about the folklore tourism products and their cognition for the importance of each experience factor in FengHuang, tourist experience management strategies for FengHuang folklore tourism products were proposed, such as creating core experience products, constructing perfect experience environment, strengthening comprehensive experience management, and challenging personal ability highly.