Study On Tourism Exploitation Of Eastern Zhangjiajie

Tourism industry has become a new environmental protection industry, which attracts all over the world to support it warmly, for its rapid development, high economic benefits, driven power of industry and bright industry prospects. In recent years, with Chinese tourism foreign exchange earnings and the reception number has increased year by year, as well as the national living standard rising, tourism has become a new spot for domestic consumption.On the background of the great development of domestic tourism and the Western Development, Zhangjiajie tourism as a leading industry, is developing at an unprecedented rate. But at the same time, Zhangjiajie needs to open up new tourist attractions and comprehensive services area, to alleviate the heavy burden from speeding up tourism development, for the reason of the scenic spots with small scale in Zhangjiajie, and tourism carrying capacity has exceeded the threshold of the ecological environment. To this end, governor proposed the spatial concept of tourism development in Zhangjiajie, Wulingyuan as its main scenic area, Cili County for the eastern-route and Sangzhi for the west-route. This paper studies on Eastern Zhangjiajie tourism exploitation, Based on the situation and problems, and the advices from Hunan Counselors Office.Full text is divided into five parts.The first part, describes the background and significance of the subject, narrates the research tendency on tourism resources development, as well as the theoretical basis of the tourism resources development.The second part, proposing the strategy to Eastern Zhangjiajie tourism exploitation, narrates the necessity of developing eastern route, Cili's Tourism, by expressing the status and problems of tourism in Zhangjiajie.The third part, the feasibility analysis to tourism resources development in Eastern Zhangjiajie. Firstly, introduces the basic profiles of Cili County and establishes the evaluation system of tourism resources development in Eastern Zhangjiajie by using the Analytic Hierarchy Process, then quantitatively evaluating the feasibility of tourism resources development in Eastern Zhangjiajie, combined with the scores given by the experts from Hunan Counselors Office.The fourth part, the framework of tourism resources development in the Eastern Zhangjiajie. First of all, proposes the general ideas to tourism resources development of the Eastern-Route, including the basic ideas and the development positioning; Basis on the general ideas, partially study the tourism resources of Cili, design its main tourist routes, and develop tourism products.Part five, raising some proposals and protection measures to Eastern Zhangjiajie tourism exploitation.