Study On Business Models Of Software Products

The software business model is the basic way to guarantee profits. Though many of China's software companies have software license control and carry a version based on the principles of sales, there are still many problems. Because they are the mainly stay in a simple stage of the sales from the practice, not to create a complete software product business model, structure and operational system, so that China's software industry development potential less than normal situation.Firstly, this thesis analyzed the software industry in the current business model on the general question of the existence of the problem, therefore, extracted from enterprise software to solve the key problem: what is the best way to sell software, how to profit. To be a very good solution to these key issues in order to enterprise software at a later position in favor of competition, we must complete understanding of what is the business model, innovation, systematic solution to the current business model in its own problems, Strengthen the profit model in order to survive competition in the future. Second, the detail in this thesis from the perspective of software product sales business model means on how to understand the specific business model approach, which introduced the principles and cases. The software business model from the structure of the offer, the bid package and bid to simplify the way, the value of the functional characteristics of the classification and extraction methods; According to the press release further sales gains, as well as the life-cycle management of the cost of two angles, according to the analysis of the "version" Higher than the sales proceeds in accordance with the "product" sales, according to the life-cycle management than the non-life-cycle management of the maintenance costs low, given the proposed sale of the operation and methods to ensure the long-term profitability. Finally, this thesis analyzed software business model approach on the stock market.