Study Of Intellectual Property In Corporation Electronic Commerce Website Operation

Electronic commerce has become one of the most important factors to increase the whole world's economy. And the website of electronic commerce is the most important medium and platform for it. So if a firm wants to start their electronic commerce and improve it, the website operation is one of the keys. At the same time, intellectual property strategy is going to be a very popular and important strategy in corporation management. More and more corporations realize that they can't move on without the intellectual property protection.In this situation, these two important topics about corporation management and development are going to combine to improve the world's economy. Electronic commerce needs the protection of intellectual property, and the theory and practice of intellectual property must expand into electronic commerce.So according to all kinds of overseas and domestic cases and laws, and the author's experience on the website operation, this thesis will analyze and discuss the three main and regular issues during the electronic commerce website operation----copyright issue, domain name issue and computer program patent issue. And the thesis also gives some advices about how to avoid making those mistakes and how to protect your own rights when you facing the similar issues.The concept about the e-commerce platform and website is described at the beginning of the thesis. Then the three most important issues as copyright issue, domain name issue and computer program patent issue are analyzed with the author's experience. For the copyright issue, there are four problems includes using other's work on the internet, the website design, using the multimedia files and the hyperlink. For the domain name issue, the author tells a real experience about domain name registration to show us the importance of the domain name. For the computer program patent issue, besides the patent rights of computer programs, the author also brings forward a complex method to protect the company's computer programs.