The Study On Qingdao Tourism Industry Development Strategy

Qingdao,as the forefront of China's reform and opening city,by virtue of the unique geographical location and the mountains,sea,city,culture,business resources,one of the unique advantages,the development of its tourism industry is also showing progress in leaps and bounds.Qingdao Municipal People's Government to the tourism industry of the city's economic development as a leading industry,but also facing the same problem:With the rapid economic development and rising living standards and increase the time available,showing a tourist consumption of multi-level tourism demand,customer base is also diversified by the holiday sightseeing tours,etc. to meet the personalized demands of the changing trends in tourism consumption.And the tourism industry is highly integrated,hierarchy,aggregation,regional,and other relevant characteristics.Qingdao tourism industry to make rapid development of robust to meet the needs of domestic and foreign tourists to the diverse needs of tourism consumption,this paper,the development of its tourism industry strategic planning carried out detailed studies of the regional integration strategy,the core driven strategy works fine strategy,strategic resources,eco-development strategies,cultural strategies to enhance a series of strategic planning,in order to achieve the tourism industry in Qingdao from quantitative growth to changes in the direction of higher quality.To the implementation of the development of tourism economy,"tourism products" strategy,and constantly improve the function of urban tourism.First,shape the "fine city." In recent years,the city government has invested billions of dollars to step up urban infrastructure construction,new and rebuilt the East China Sea Road,Hong Kong Road,Yingbin Avenue Road landscape and a large number of urban greening, landscaping,lighting facilities,all of the urban trunk road set up road marking in English and Chinese brand,set up the main traffic routes,"Qingdao tourism-oriented map." The second is the construction of "boutique projects." Highlight the "city,sea and mountains," the advantages and characteristics,follow the principle of sustainable development,planning and step-by-step implementation of the overall situation of tourism development up clearance of 31 tourism projects.