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Tourism Industry Development Strategy Of Yongding District In Longyan City

Posted on:2017-05-29Degree:MasterType:Thesis
Country:ChinaCandidate:H Y LaiFull Text:PDF
GTID:2359330536974885Subject:Business Administration
Abstract/Summary:PDF Full Text Request
For over 30 years,development models such as hotels,scenic spots and places like "tourist attractions" have become more extensive.Domestic party committees,governments and major tourism enterprises have made great efforts in contributing to achieving fast growth in the tourism industry,laying the foundation for a new stage of tourism development.However,there has been focus on developing national and leisure tourism onto a broader national level,driving more personal travel over team travel.This more comprehensive tourism industry has produced a broader role and impact on the economic and social development.The demand of modern mass tourism has been far from being limited to the traditional "tourist attractions" mode,driving the pursuit of diversification for tourism products.In the transformation and upgrading of the tourism industry,France,Spain and the Occident,and Zhejiang Province,Sichuan Province,Yunnan Province,Hainan Province and other domestic provinces in china,and the city of Suzhou,Guilin,Qionghai,Luanchuan,Yinan and other places,Tourism started to explore the global development model,and the success of that development experience.Eventually,the National Tourism Administration in 2016 proposed the development of a global tourism strategy,created through a list pointing to an area in the country,named the first global tourism demonstration area,including Yongding district in Longyan City.In the paper,domestic and industrial development in related areas of tourism experience and the use of global travel-related theory,combined with the county's tourism economy,literature research,field surveys,research surveys,case analysis,SWOT analysis and other analysis,Yongding District Tourism resources and tourism development status is based on the global tourism perspective,combined with tourist's satisfaction survey.Finally,Yongding tourism industry development strategy,paths,and safeguards proposing to provide theoretical guidance for scientific Yongding District tourism,industry health and rapid development.
Keywords/Search Tags:Tourism industry, Global tourism, Development Strategy, influence factor
PDF Full Text Request
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