A Company Strategic Planning And Implementation Of Research

The twenty-first century world of competition among enterprises competitive, an enterprise to the survival and development,it must be based on the characteristics of enterprises and their internal and external environmental conditions,etc.to work out a match and corporate business strategy,and then through faithful implementation of corporate strategy to achieve corporate strategic objectives.Of China's enterprises,especially small and medium-sized enterprises,this is not only an important theoretical issues,but also a very urgent and realistic issue.This article seeks to study the competitiveness of domestic small and medium-sized strategies to do some exploration and research.A company is the production of energy-saving lamp enterprises,energy-saving lamps of this paper the development of the industry analyzed the status quo,and then use the competition model and value chain theory of A condition of the company's competitive analysis,the external environment to identify business opportunities and threats and corporate internal environment of the strengths and weaknesses;and then model the use of SWOT analysis of enterprise competitive strategy can be taken and should be used to determine A company's competitive strategy of cost leadership.In the implementation of the strategy on the company A in the organizational structure,marketing,management,cost control,human resources management,technology development capabilities,advertising and brand building and corporate culture-building aspects of the research strategy of the A company the implementation of specific measures.