Research On The Development Strategy Of China Unicom XA Company

After the restructuring of China’s telecommunications industry,the monopoly barrier has been broken and the market competition is more intense.The competitive pattern of China Mobile,China Telecom and China Unicom has been formed.Highly integration,information technology changes rapidly in the face of industry,the state-owned enterprise restructuring,the customer requirements to the evolution of individuation and diversification opportunities and threats,such as in the evolution of the cruel market competition,the operators need to break through the existing level unceasingly,take various effective measures,giving full play to the advantages of itself,a filling,expand market share and improve market position,stability in,keep progress situation in a volatile market environment,to lead,in order to be a winner.It is the key point for the development of telecom enterprises how to examine the situation,make the appropriate development strategy,flexibly and steadily develop.China Unicom XA company development strategy,adhere to the "focus,cooperation,innovation" under the premise of the development strategy of big,need to develop and implement suitable for the enterprise development strategy at the grass-roots level,stronger adaptability to regional characteristics,strategic guidance effect is more apparent,help enterprises to get more healthy and stable development.This article first analyzes the telecommunication enterprise development present situation,from the policy environment,economic environment,social environment,technology and industry environment analysis of the four aspects of China Unicom XA company’s external environment,and from the organization set up situation,human resources,management and business development situation of the four angles of enterprise internal environment factors carried on the thorough analysis,use in combination with SWOT analysis method,dug up enterprise’s advantages and disadvantages,opportunities and threats,analyzing the problems existing in the enterprise and the cause of making China Unicom XA,company’s overall development strategy,and develop the brand strategy,product strategy,cost strategy,and talent strategy and other functional strategy.Finally,by taking profits to focus on the indicators,increasing revenue and saving,strengthening the market operation;Broadband defense combination,active attack,focus on key business areas;The channel turns negative to positive,contact marketing,flexible channel marketing;Strengthen the execution,improve efficiency,improving the quality of operation maintenance and a series of strategy implementation means the enterprise development strategy,from the organizational structure,financial management,human management,enterprise culture and so on ensure the smooth implementation of development strategy put forward some Suggestions.