A Study Of The Tea Culture Tourism Development In Fujian Province Based On RMP Analysis

Experience tourism of tea culture economy based on ecological tourism, leisure,health, culture and folklore, and other functions in one, more in line withcontemporary tourist aesthetic taste and tourism demand, is attracting more and moretourists. Thousands of years of tea history of Fujian Province, its rich and profoundculture of tea, have the resource advantage and development conditions required forthe development of tea culture tourism, representative, so, in this paper, the Fujian teaculture tourism development are discussed.This study first reviews the literature on Tourism of tea culture, tea culture tourismproducts, tea culture tourism development mode, and the concept of tea culture, teaculture tourism were defined. Secondly, using the method of literature review, fieldsurvey method, comparative analysis method, in Wu Bihu’s RMP analysis theory,theory of experience economy and Tourism Division under the guidance of theory, theresource situation, the Fujian tea culture tourism from the perspective of macro andmicro market investigation, product found shape were analyzed, from the use ofresources, market demand, product development at three different levels: diagnosis ofFujian tea culture tourism development problems, and introduces the successful caseof reference. Finally, according to the existence of Fujian tea culture tourismdevelopment problems in the product design, the layout of the development of teaculture tourism and puts forward the corresponding development countermeasures,hope to provide reference to the development of Fujian tea culture tourism.Fujian tea culture tourism studies currently more stream surface, system researchhas certain significance of this article, by studying the following conclusions:(1) theFujian tea culture tourism resources are rich and distinctive, uniform distribution,(2)the tea culture tourism of fujian is still in its stage of development, products for thepurpose of more, ignoring the market demand, and not form a complete productsystem (3) using the RMP theory study of tea culture tourism development is feasible,its for resource and market in-depth analysis, makes the tea culture connotation oftargeted "externalization", is beneficial to form the reasonable product oriented product system.(4) tea culture tourism is very high to the requirement of softwareand hardware environment, but the theory of RMP for product support systemanalysis, so this paper finally puts forward some Suggestions and developmentcountermeasures, in order to make up for the inadequacy of this aspect.