Research On The Development Strategy Of International Service Trade In Fujian

With the development transformation of international economy,service trade has become a focus in International economic competitions under the new circumstance,and it has been regarded as a significant standard for measuring the foreign trade and national economic strength of a country.Developing international service trade contributes to Fujian's efforts in transforming the growth mode of foreign trade,upgrading competitiveness in International trade,opening up further, optimizing industrial structure,promoting the quality of economic development and enhancing overall competitiveness.In this paper,the author will analyze the current situation and experience of international and domestic service trade,and use the theories of enterprise strategic management to intensively probe into Fujian's strategies for international service trade.The major points and research achievements of this paper are as follows:1.Fujian's international service trade faces both opportunities and challenges. Fujian is experiencing a constantly rapid growth in commodity trade,which remarkably drives the development of service trade related to commodity trade. Some service trade industries of Fujian have seized competitive edge in international market.The international service trade in Fujian will enter a fast growth period.In the meantime,Fujian is still in the middle stage of industrialization,with its international service trade in the preliminary stage which mostly composed of traditional service trade.The development level of international service trade in Fujian is lagging,with a relatively low proportion to the overall industry and a yet-to-be optimized structure.2.Fostering the core competitiveness of international service trade is the focus and core for Fujian to transform its foreign trade mode.While Fujian is lack of core competitiveness in service trade,we should create a sound soft environment as core competitiveness,eliminate any limits imposed to the development of major business units from service trade,and develop environmental advantages in order to promote the development of service trade. 3.As for the choice of development strategies of international service trade, Fujian should continue practicing non-related diversification strategy,namely,the diversification strategy.Currently,however,Fujian should place prior emphasis to the development of some specific major business units(trades),and adopt different strategies for different business units(trades).4.This author is about to bring forward some proposals on specific policies and measures for creating a sound soft environment to promote the development of international service trade in Fujian.