Research On Development Strategy Of A Timber Trade Company In Fujian

At this stage, Fujian Trade Co., Ltd. A timber according to how their own brand, reducing business risk under the premise of improving timber marketing capabilities, enhance the quality of management is the most urgent task facing the development of corporate strategy. Although in recent years, due to the joint efforts of all Fujian Trade Co., Ltd. A timber executives, companies expand the scale of operation and create a good development prospects, however, in all, compared with the domestic large enterprises, whether it is business ability to grow or profitability, Fujian Trade Co., Ltd. a timber is still far worse and still did not get the rapid development, need to continue to improve the profitability of enterprises. Therefore, the Fujian A timber trade limited company, it must be possible to improve their strategic management level.In this paper, the knowledge management theory, based on the strategic analysis of full understanding, by finding a lot of research and strategy relevant information, documents and predecessors, on this basis, Fujian Province Development Co., Ltd. A timber trade environment, internal and external status quo a timber trade Co. environment made a comprehensive analysis. A further development of the timber trade Co., Fujian Province development strategy, the company adopted differentiated competitive strategy, which is mainly reflected in the perfect organizational structure, to provide standardized services, create personalized products, channels of innovation. Finally, we discuss Timber Trade Co., Ltd. A differentiation strategy implementation, A Timber Trade Co. differentiation strategy has achieved some results, employee satisfaction, sales margin, the rate of increase of company assets, revenue and productivity increase rate is obtained good improvement, best achieve the desired results. Meanwhile A timber trade Co. differentiation strategy implementation of the company’s development, improve the quality of staff and corporate culture construction have played a supporting role.This article repositioning strategy for future development A timber trade Co., modifying the original strategy behind the development of the new development strategy based on a clear future direction A timber trade Co., Ltd., has a certain practical significance and application value.