A Study On The Factors Affecting The Socialized Service Demand Of Fujian Tea Industry

In 2016,the General Office of the Ministry of Agriculture pointed out that we should vigorously cultivate all kinds of agricultural social service organizations,and constantly improve the whole process,improve the comprehensive supporting facilities,and build a convenient and efficient agricultural social service.Fujian Province is a large province of tea production,in recent years,tea-producing areas of the economy have encountered bottlenecks in development,tea industry economic downturn,tea farmers economic income and sales by the double squeeze.This paper attempts to find out the reasons for the socialization of tea industry,and puts forward the idea of developing large-scale service to develop the socialized service market and improve the service system,and put forward the methods of innovation financial service and technical service in order to study the influencing factors of the social service demand of tea industry in Fujian Meet the needs of tea farmers to help farmers explore the development of tea industry for the social service path.Through the improvement of socialization service of tea industry,we can promote the production of tea industry in Fujian Province to mechanization,scale and intensive development,improve the ecological environment of tea planting,improve the production efficiency of tea industry and enhance the comprehensive production capacity of tea industry.This article has read a lot of relevant literature,summed up the research experience and achievements of the predecessors,agricultural social services have a certain understanding.At the same time,the use of summer to visit the countryside Wuyishan,Huaan,Anxi and other tea and tea farmers in-depth talk about the status of the local tea industry social services,and made a record and analysis of materials,and then learned based on the first-hand materials designed questionnaire,And then visit the tea again to do a questionnaire survey.Finally,the factors influencing the socialized service demand of tea industry in Fujian were studied byusing multiple regression statistical methods.Wuyishan,Huaan,Anxi three are tea industry as a pillar industry,research tea industry socialization service has a strong relevance and feasibility.First of all,tointroduce the research background and significance of the paper,domestic and foreign related research results.Secondly,the definition of the relevant concepts is defined,and the definition,characteristics and theoretical basis of the socialization service of the tea industry are comprehensively expounded,and the social service and the demand situation of the tea industry in Fujian are evaluated.Then,according to the literature has been the results,selected variables,design questionnaires,clear survey objects,the use of statistical software to recover the surveyed survey data of tea farmers do descriptive statistics,multiple regression analysis.Finally,according to the empirical results,put forward targeted suggestions and ideas.Through the empirical analysis,it is concluded that farmer’s age has a positive influence on agricultural technical service,and the influence of financial services,platform service and agricultural market information service is negative.The education degree has a positive influence on financial services,which has negative influence on technical service and platform service,and the influence of market information service is not significant.The labor force has some influence on the demand of agricultural socialization service,but the influence is limited.Land acreage has a significant impact on financial services,technical services and market information services,and the impact on platform services is not significant.The total income of tea farmers has a significant positive influence on the demand of agricultural socialization service.The degree of socialization has significant negative influence on the demand of agricultural socialization service.